About
Clarity. Structure. Autonomy.
These are the three core values I bring to every project.
01
A broad view, connected thinking
Since 2007, I’ve been exploring digital with one mission: To make it understandable — and actionable. Digital often feels like a noisy maze. My job is to help you find structure and clarity through tailored, realistic strategies.
02
A strategy you can actually own
A good strategy is one you understand — and can use. That’s why I aim to:
- Speak clearly – no jargon, no buzzwords
- Be honest and constructive – useful perspective, not just critique
- Structure your ideas – from complexity to action
- Make you autonomous – so you can steer your own path
03
A short manifesto
I don’t do digital for the sake of digital.
I build strategies that are useful, clear, and implementable.
I believe in structure over noise, thinking over trends, and transmission over dependency.
I work with leaders, agencies, and freelancers with one aim:
To help you think better, decide better, and act with confidence.
I’m not a coach, not a guru. I’m a strategist and a systems thinker — focused on clarity and traction.
